Fast Company gave this title to the company placing it at the top of its list of the most innovative companies in the world by 2018.
The apple company ranked number four on the list in 2017 but jumped to the top spot thanks to its latest hardware and software releases. “Apple had a remarkable 2017: its AirPod became ubiquitous throughout the country (United States), Apple Watch Series 3 is a sales success, developers adopted ARKit, and even skeptics were impressed by the iPhone X,” said the recognized business magazine.
The advantages of designing your own chips
Similarly, by granting such recognition, Fast Company noted that, unlike most manufacturers, Apple designs its own chips, so an iPhone includes a processor designed and optimized specifically for the operating system, applications, the screen, the camera and the touch sensor of the brand.
Behind Apple in the list of the most innovative companies is Netflix in second place, Square in third place, Tencent in fourth place, and Amazon, the winner of last year, in fifth place.
In the top 10 are also Patagonia, CVS Health, The Washington Post, Spotify and the NBA.