In a sea of smartphones without frames, the iPhone X is the only one that manages to differentiate itself

In a sea of smartphones without frames, the iPhone X is the only one that manages to differentiate itself

Yesterday, Huawei introduced the new Huawei Mate 10 and Mate 10 Pro. Two tremendous phones and that put Huawei in the war with the rest of the high-end so it seems to be the fashion of this year: eliminate the frames.

With the launch of the iPhone X we could see a comparison of them, Huawei adds to it boasting hundredths of percentile in the ratio of the screen.

The future of the smartphone passes by getting a front 100% screen, without frames and without buttons. Apple publicly acknowledged that this is their goal with the iPhone, and for that, the first step is the iPhone X. The other manufacturers do not want to be left behind, and if you do not have a smartphone with more than 80% screen, it seems that you do not You deserve to be in the high range.

You will differentiate it by notch

In this race to get the phone with the front without frames, there is an obvious problem: it comes to a common form factor. As long as no one invents the phone that is not rectangular, we’re not going to see virtually any difference between one manufacturer’s device or another.

In 2007 Apple marked a before and after with the launch of the original iPhone. But not only for all the revolution in technology and society, but also for how we imagine a motive. Do a quick search for “mobile icon” and you will understand.

And is that the phone that has made the difference, the one that comes to mind when we think of simplifying a smartphone … is the iPhone.

Because we know it’s an iPhone and not any other phone? Because it has a small circle at the bottom, a Home button. Many other manufacturers have a button in the middle, but none is circular like Apple.

When designing the first prototypes of the iPhone X the designers under the orders of Jony Ive had it clear: all screen. But then came the engineers to bring them back to reality, and the reality is that to date there is no technology capable of integrating the camera and other sensors on the screen.

The Home button can be deleted, but the camera and all other sensors did or did have to be there. From here, the job is the marketing team, which has made a problem become an advantage. What at first seemed to spoil the design, Apple has made it a distinctive element.

The iPhone X possibly marks the representation of the smartphone over the next few years. Notch is the new Home button, iconic.

Whether or not you like that intrusive element on the screen, it will be there for a few years, and that is what will differentiate the iPhone from other smartphones.

Currently, the iPhone X occupies the third position among the smartphones with best screen ratio, only surpassed by the Samsung Galaxy S8 and the Essential (curiously also has a kind of notch).

What is clear is that as much as the rest of manufacturers boast of not including a notch, Apple does not care, it benefits even. And we will not see any manufacturer include a notch, first because it would copy Apple, second because it would copy a disadvantage.