While Sony and Microsoft managed to launch their new generation of consoles despite the difficulties of the pandemic, the reality is that the hype for the debut is behind us and now both companies face manufacturing and distribution problems that result in the inability to meet demand. Yes, it seems that the PS5 has done better in important markets, but this does not mean that things are all right.
PS5 IS NOT RESPONDING TO DEMAND AND CANNOT TAKE THE LEVEL OF PS4 SALES
According to information from independent analyst Benji Sales, despite the fact that PS5 started its cycle by setting new world records, its sales rate in important markets such as the United Kingdom and Japan is below what PS4 did at its launch, taking into account that it was a successful console from the beginning.
Likewise, the analyst highlighted the rapid transition that the brand has experienced from PS4 to PS5, being the fastest in its history, as well as the great demand that there is for the new console.
Despite a global record debut PlayStation 5 is now actually selling slower than PS4 did launch aligned in multiple markets (for example both Japan and UK)
Sony stated they want the fastest transition in history and demand is enormous. Need to find a way to accelerate production
— Benji-Sales (@BenjiSales) January 11, 2021
According to the above, PlayStation is not responding to the great demand that there is for PS5, and in short, it is not taking advantage of the moment it lives at the beginning of its cycle. Hence recent console sales results, favorable for Switch over Sony’s new console in both Japan and the UK, have emphasized the inability to satisfy 2 of the major markets.