One of the three owners gives up on their SmartWatch, according to a recent study by Gartner American company specializing in IT consultancy and research.
Solution: lower margins production companies and increasing market share.
“Why users give up on these gadgets? Because people are no longer find them useful, they are bored or because it deteriorates quickly. It is a real problem facing this industry,”said Angela McIntyre, Gartner representative, according to the Spanish newspaper La Vanguardia.
The study was conducted on 9,500 people in Britain, the US, and Australia, between June to August 2016.
According to the study, one in three respondents said they will no longer buy a SmartWatch, the dropout rate is about 29%.
According to company consulting solution is that “instead compete for top ranges, companies should apply lower profit margins to gain market share.”
The data is confirmed by another research and consulting company in IT, International Data Corporation (IDC), which shows that smartwatches market globally has declined, managed to record figures by 51.6% lower in the third quarter 2016 compared to the same period last year.
Most suffer from this decline has Apple, but reductions in sales were recorded by the other competitors in the market.